Introducing Alankrita: The founder, Shoma worked extensively in the textile industry before the development of her own jewellery line. She has a natural instinct for designing and visual conceptualising, which has led her to build her own career graph on her own terms since the late 80s. As a brand, the experimentation is evidently visible in their work. Her consultancy career initially boosted her to pan out with jewellery designing as well. Her belief lies in the simple philosophy of continuously educating oneself about our roots and lineage.
Why We Love Alankrita: At Alankrita, each time a collection is celebrated, the craft maker's job is equally worth celebrating. Their collection ranges over a wide variety of exquisite themes and lightweight designs, and it is suitable for wearing on multiple occasions. Their pure silver jewellery pieces are versatile and can be worn across every age group. We especially love the charming pichwai paintings over the delicate trinkets and the ruby and emerald encrusted pieces.
“Our belief lies in the simple philosophy of continuously educating ourselves about our own roots, no matter how far it gets stretched”
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