Art in a sari

Fashion constantly evolves in cycles—what is in style today may be ridiculed years later, only to resurface in the future.

However, in India, fashion has always followed a different approach. What we wore was a reflection of how we saw life itself—as a work of art. This art was not confined to a specific time period or region; rather, it was an amalgamation of diverse cultures, people, and ways of life.

Whether woven, embroidered, or hand-painted, saris draw inspiration from art—and in India, art is everywhere. When you buy a sari, you are not merely purchasing something "in fashion." In fact, the older the design, the more valuable and revered it becomes. Some of the most treasured pieces are those passed down from mothers to daughters, carried through generations, preserved, and loved.

So, the next time you buy a sari, ask yourself: What is the next piece of art you would like to wear?