Saris

We strive hard in capturing the imaginative mind of the young while withholding the essence of this ancient craft of Kanjivaram.

I want to elevate Indian textiles, expand the horizon of what it could also be other than what it already is.

Our style addresses the contemporary, chic and modern woman who celebrates the abstract in the nature

“The colours and purity of the drapes are a reflection of this vibrant society. We need to work towards the protection of craft traditions”. 

Artisan Saga is a tale for the lover of the art and beauty where the form, color and texture is interwoven and brought to life by the artisan.

We blend indigenous craft techniques with contemporary designs to create unique and quality products.

Each collection is an expression of the love for Indian craftsmanship which is integrated into the brand’s philosophy.

As a label, we want to present the Indian modern woman a piece of art which is contemporary yet traditional and quirky yet elegant.

Eka is functional and timeless, it is made in India drawing inspiration from the indigenous skills of the nation where the craft is developed from the Indian regional belts, thus making the brand merge with the native land- Founder.

Linens are universal comfort wear and a draped linen sari works like magic, both in formal and casual occasion.

For a good weave, you need happy weavers.

We are inspired by the immense amount of skill and workmanship found in India, and find joy in translating these age-old crafts with a modern outlook.

We strongly believe in traditional knowledge-sharing and retaining original craft traditions of our land”.

We have combined the mystical beauty of Tamilnadu with the elegance fit for the modern Indian woman.

Tradition is what inspires us, and the challenge is always to present it within a contemporary context.

We experiment with a variety of yarns and with modern colours to create a contemporary and minimalist aesthetic, while using traditional weaves and techniques.

It’s not just about designing a sari. For us, it’s important to weave the fabric and craft the textures by ourselves.

Our aim is to revive, recreate and merge innovative techniques with the ancient crafts of this nation.

The Baluchari weave is close to my heart for its rich past and a promising future.

The brand stands for the timeless and artisan value of the sari. We believe in an Eco, green and ethical in one unified movement.

My ensembles are for the woman who owns a colorful wardrobe and boasts of traditional wears, she who respects the values of the land and the craftsmanship of the weave.

“We want to infuse new ideas at every stage of the process. Remaining contemporarily relevant is our goal”. 

“Our customers are genuine art lovers, well-read and well-travelled. We keep our customers’ requirements ahead of all our business transactions”.

"Indigenous drapes of this nation is steeped in a historic lineage and carrying forward this legacy, is our sole purpose".

I wanted to bring together a new dialogue between traditional Indian artisans and designers narrating stories of craft and people.

I want to make art. I want to turn every piece of clothing into art. I also want each and every piece of mine to tell stories.

Breathtaking Saris from the land steeped in traditional values and ancient truth.

Breathtaking Kanjivarams from the land steeped in traditional values and ancient truth.

“We like building a deep level bond with the artisans, so as to inspire each other and to create a longtime relationship with the clusters”.

“We continue to raise the bar in terms of fabric innovation, customisation and craftsmanship, which have become core attributes of the brand”.

"I am a passionate Hand Embroidery Revivalist and proud of India's rich cultural heritage. Kasuti of Karnataka has'nt gotten it's due recognition, and hence this endeavour."

“A brand that is synonymous with Kanjivaram weaves. We have been crafting traditional pure zari Kanjivarams using authentic methods since 1905”

" Bringing you authentic hand-woven sarees utilizing a multitude of fabrics woven in different regions of India."

Shwet – Trails of craft woven with love and lit by passion.

“Inspiring the nation to indulge in the timelessness of our heritage is the driving factor behind our design studio”

“Rich textures of silken drapes inspired by the long line of weaving traditions”.

Nature has always inspired design in architecture, paintings, crafts and textiles

Each of the sari from Tharakaram is a fine example of modernity rooted in handcrafted tradition

With a relationship that is more than half a century old, Tharakaram has strong bond with the customers, and even more stronger bond with the weavers of Kanchipuram.

The mood and styling is very contemporary, with a blend of Indo-western aesthetics and traditional Indian sensibilities.

"With over a century of knowledge in loom architecture, passion for the art of weaving and a deep love for our weavers, The Silk Line is the ‘latest edition’ of an ancient narrative"

“We aim to make you feel a touch of this culture each time you decide to drapes one of our saris."

"We are also proud to provide continuous employment to 50 weavers all year round. These weavers experiment with new designs and patterns to make every product one of its kind."

All our pieces are Hand Crafted by individual artisans in an attempt to give a fresh take to age-old methods. With contemporary designs in bright colours, we’re adding a little fun to the 6 yards - for sari lovers of all ages.

Urdir presents an opportunity to curate designs that showcase the best craft techniques & beauty of hand-loomed saris in India.

There is an extreme dedication in the revival of crafts that remains untouched by the winds of change. We are inspired and awestruck by the craft’s revived and retold beauty.

Each sari is an amalgamation of ethnic aesthetics with a vintage edge and each definitive detail in the hand-woven masterpiece is a wonder on its own.