Introducing Vraj Bhoomi: Specializing in Textile design, Bhoomi Dani graduated from the National Institute of Fashion Technology, where she developed a special fascination for Ajrakh. Priyam Shah, while being a trained aviator, is also a passionate art-admirer and contributes through his business acumen and astute leadership. The duo ardently believes that handmade products are more than just a product. The label brings together Indian elements to a sensibility that is very global in appeal. The collection embodies things that strike a sense of nostalgia, elements that bring out the Boheme appeal, and yet cater to a fashion-forward state of mind.
Why we love Vraj Bhoomi: The colours and the patterns evoke an instant connection with our spirit. We adore the designer’s sense of expression. It is not only contemporary but is also maintaining the traditional design philosophy of the craft.
“The primary focus of Vraj:Bhoomi is to revive the age-old regional art of Ajrakh bringing it to a larger audience”.
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