Ajrakh Cotton sarees || Ajrakh cotton modal sarees

Ajrakh sarees are a vibrant and intricately designed form of traditional handwoven sarees that originate from the Kutch region of Gujarat and parts of Rajasthan, India. The unique appeal of Ajrakh lies in its distinctive block-printing technique, which involves hand-printing natural dyes onto fabric using wooden blocks, a process that dates back centuries. The printing process incorporates a range of rich colors, including deep indigo, red, and black, often with geometric patterns, floral motifs, and symmetrical designs.

Ajrakh sarees are typically made from cotton or silk, and the printing is done on both sides of the fabric, creating a double-sided design that adds to their beauty. The patterns on these sarees are often inspired by nature, geometric shapes, and cultural symbols. The craftsmanship and use of natural dyes make Ajrakh sarees environmentally friendly and highly prized for their rich, earthy colors and texture.

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Our Story

Founded in 2014, Parisera, meaning “environment” in Sanskrit, was launched as an online saree retail store to connect customers all over the world, including in India to the best of Indian weaves as well as hand-crafted jewelry. We wanted to create an environment where all the crafts that we cherished are just a click away.

​Curated... ​
At Parisera we believe that the real underpinning of luxury can be found in the essence of Craft, Identity and Provenance. Everything that we curate is a happy meeting point of these three ideals. When you own a Parisera product, you are part of a story that spreads far beyond the here and now. ​

Engaged… ​
We are deeply committed to providing our customers a service that matches our luxury ethos. Discovering and exploring the perfect buy on Parisera in an experience that we want you to enjoy, and come back to again and again. Our customer engagement team is committed to making your every visit a very special one. ​

The brands… ​
Each of our saree brands is an expert in their particular craft. Authenticity and excellence are the key factors in brand selection. Our motive is to bring you the best sarees from across the country at excellent price points so that you can buy your favorite hand-woven Kanjivaram Silk Saree / Banarasi silk saree or a gold plated set of earrings crafted in Jaipur at a click of a button!