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Introduction 

The origin of Shreenivas silks goes all the way back to 1905 in the silk town of Kanchipuram. With humble beginnings as manufacturers of pure zari Kanjivaram silk sarees, they quickly expanded their portfolio to include retail as well with stores located at Chennai and Kanjivaram.

​Why we love Shreenivas silks

Authentic weavers are hard to come by and with Shreenivas silks, the quality of the weave and the innovative designs are their true strengths. Each and every silk saree of theirs is crafted by hand in Kanchipuram and they also employ various methods such as using pneumatic compressors to reduce the burden on weavers and make the industry of weaving sustainable.

"The art of weaving is the foundation of the economy that makes up Kanjivaram. The quality of it has been strengthened over many generations and we should do everything in our capacity to encourage it"​

Sreenivas Varadan, Partner

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Our Story

Founded in 2014, Parisera, meaning “environment” in Sanskrit, was launched as an online saree retail store to connect customers all over the world, including in India to the best of Indian weaves as well as hand-crafted jewelry. We wanted to create an environment where all the crafts that we cherished are just a click away.

​Curated... ​
At Parisera we believe that the real underpinning of luxury can be found in the essence of Craft, Identity and Provenance. Everything that we curate is a happy meeting point of these three ideals. When you own a Parisera product, you are part of a story that spreads far beyond the here and now. ​

Engaged… ​
We are deeply committed to providing our customers a service that matches our luxury ethos. Discovering and exploring the perfect buy on Parisera in an experience that we want you to enjoy, and come back to again and again. Our customer engagement team is committed to making your every visit a very special one. ​

The brands… ​
Each of our saree brands is an expert in their particular craft. Authenticity and excellence are the key factors in brand selection. Our motive is to bring you the best sarees from across the country at excellent price points so that you can buy your favorite hand-woven Kanjivaram Silk Saree / Banarasi silk saree or a gold plated set of earrings crafted in Jaipur at a click of a button!